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25 Jul 2016
Search engine optimization is a widely used technique on the internet platforms. How much are you aware of the advantages and disadvantages of SEO? Take a look at some of the pros and cons of search engine optimization.

  1. SEO can Help You With Business Growth 
  2. SEO can help building relevant traffic to your website
  3. Your cost will significantly reduce if you perform all SEO activities like link building and content generation.
  4. People mostly search web for immediate solutions and most people go for the organic listing than the sponsored sites; SEO can give more exposure to your business to people who are looking for solutions.
  5. SEO can build credibility. Research shows that about 60-80% of people tend to click on organic results than sponsored or paid results.
  6. It’s trustworthy. People trust organic results a lot more than paid advertising.


  1. SEO provides no full control of the ranking, search engines themselves decide the ranking and your first page entry is not guaranteed.
  2. Results in terms of rankings or traffic are a slow process. The results will normally show up in 3 or 4 months.
  3. If you have invested time and money in building an unfriendly website for search engines your website requires change in its navigation, design and site’s copy. And this process can be costly and time consuming
  4. SEO campaign can’t always guarantee you a good placement in the search engines, sometimes with the most powerful and proven SEO practices, your website will merely make it to seventh or eighth page of search engine results.
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